Our Values

The right culture is crucial to our future success and will influence how we work together. Our values shape our culture and help guide our decision making and actions at every level. They provide the framework to influence how we work together and how we behave with our customers. We use them to guide decisions, improve our customer experience, recruit people and manage performance.

We believe our values capture the spirit of Principality at its best and it's down to you to bring them to life in everything that you do:

Being Courgageous  Delivering with Passion  Doing the right thing  Making it straight forward  Taking ownership 


We put a lot of thought into what makes us unique as an organisation and many colleagues from across the organisation worked together to identify what makes us successful and to align this with our ambition - to be proactive, personal, easy to do business with and to provide practical solutions to help our customers prosper in their homes.