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Showing all 15 BDMs

  • Headshot of Aaron Farrell Broker Development Manager

    Aaron Farrell - North East England and Cumbria

    Postcodes: CA, DH, DL, LA, NE, SR & TS

    My role is to help brokers in the North East and Cumbria with any cases they are looking to place with Principality. With over 10 years’ experience in Financial Services, I’ve the knowledge and expertise to help your client with their borrowing requirements. 

  • Headshot of Alan Browning Broker Development Manager

    Alan Browning - South West England

    Postcodes: BA, BS, DT, EX, PL, SN, TQ & TR

    I’ve worked in financial services for over 40 years. My role is to make mortgages simple and straightforward for my clients in South West England, particularly holiday lets and buy to let mortgages. 

  • Headshot of Anouk Hammond Broker Development Manager

    Anouk Hammond - South East England & London

    Postcodes: BN, BR, CR, CT, DA, E, EC, ME, N, NW, RH, SE, SM, SW, TN, W & WC

    I work closely with brokers across South East England and London. Previously part of the desk team, I have experience of helping brokers with any queries you might have and help get my brokers cases over the line.

  • Head shot of Cara Thompson.

    Cara Thompson - West Midlands, Gloucester and Gwent

    Postcodes: GL, HR, NP & WR

    I cover Gwent and Monmouthshire in Wales plus Hereford and the West Midlands. I’ve worked in financial services for 6 years and was previously a mortgage advisor. Using my experience, I can put myself in your shoes to ensure you have the support and assistance you need to make it easy to place business with Principality.

  • Headshot of Cavid Pritchard Broker Development Manager

    Dafydd Pritchard - North Wales, Shropshire & Cheshire

    Postcodes: CH, CW, LL, ST & TF

    Covering North Wales, Shropshire and Cheshire, I have over 30 years’ experience in financial services. I can use my knowledge on criteria and process to guide my brokers and their clients through their journey with Principality. 

  • Headshot of Geoff Edmunds Broker Development Manager

    Geoff Edmunds - South England

    Postcodes: BH, GU, PO, RG, SO & SP

    With over 30 years’ experience in financial services as a broker and sales manager, I work closely with my brokers in South England and have extensive knowledge of the mortgage market and housing sector. I’m passionate to use this to give first-class service to my brokers.

  • Headshot of Georgina Myhill Broker Development Manager

    Georgina Myhill - Home Counties

    Postcodes: AL, EN, HA, HP, KT, LU, MK, OX, SG, SL, TW, UB & WD

    In my role as a BDM for the Home Counties, I work closely building relationships with brokers in the area to help support with any cases and requests they have. My aim is to deliver a simple hassle-free experience for my brokers and their clients. 

  • Headshot of Helene Hughes Broker Development Manager

    Helene Hughes - East Midlands

    Postcodes: DE, LE, LN, NG & NN

    With a wealth of underwriting knowledge and experience, I specialise in the residential, buy to let & holiday let market. I help my brokers in the East Midlands with placing new mortgage applications while working across departments to help get your clients case over the line. 

  • Headshot of James Whitford Broker Development Manager

    James Whitford - Yorkshire

    Postcodes: BD, DN, HD, HG, HU, HX, LS, S, WF & YO

    Covering Yorkshire and the Humber region, I’ve worked in Financial Services and with brokers for over 10 years. With experience supporting clients, I aim to make it easy for brokers to place business with us and deliver for their clients. 

  • Headshot of Jo Silcox Broker Development Manager

    Jo Silcox - South & West Wales

    Postcodes: CF, LD & SA

    I’ve been at Principality for over 18 years and have worked as part of the intermediary team for 2 years covering the South & West Wales area. I bring a wealth of knowledge on Principality’s products, propositions and how we can help to support buyers with their mortgage applications.

  • Headshot of Katie Bevan Broker Development Manager

    Katie Bevan - East Anglia

    Postcodes: CB, CM, CO, IG, IP, NR, PE, RM & SS

    In my role as business development manager for East Anglia, my aim is to help brokers place cases quickly and with maximum ease. My previous role in underwriting allows me to help my brokers with any of their criteria queries and any questions they have regarding their clients' cases.

  • Headshot of Naomi Joseph Broker Development Manager

    Naomi Joseph - North West England

    Postcodes: BB, BL, FY, L, M, OL, PR, SK, WA & WN

    I’ve been working in mortgages for 20 years, and part of Principality’s business development team for over 2 years. Having previously been a broker, I love being in a role that allows me to support brokers and their clients in North West England.

  • Headshot of Peter Caldicott Broker Development Manager

    Peter Caldicott - Central England

    Postcodes: B, CV, DY, WS & WV

    I’ve worked in mortgage markets for over 20 years, and have been part of Principality Intermediaries for over 6 years covering Central England. It’s my job to add value to my networks, clubs and brokers to position Principality as their go-to lender, particularly for those complex cases.

  • Headshot of Chris Jeacott Broker Development Manager

    Chris Jeacott - L&C Bath

    Postcodes: BA

    Having worked as a broker and mortgage advisor previously, I can put myself in your shoes to ensure you have the support and assistance you need to make it easy to do business with Principality.

  • Headshot of Niki Wilacott Broker Development Manager

    Niki Willacott - New build - all areas

    Postcodes: All areas

    With over 25 years’ experience in the mortgage industry as a broker and mortgage advisor, I’m passionate about giving my brokers great service. My area of expertise is new build homes, so if you need any support with any new build cases, I’m happy to help.

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