Find your local BDM

Melissa Burke - Field BDM
I have worked in the mortgage industry for several years alongside brokers across the South-East and London.

Having worked as a broker and mortgage advisor previously, I understand the support and assistance you need to make placing business simple with Principality.
Cara Thompson - Field BDM
I look after brokers across the South-West. I’ve worked in financial services for several years and was previously a mortgage advisor. Using my experience, I can put myself in your shoes to ensure you have the support and assistance you need to make it easy to place business with Principality.
Dafydd Pritchard - Field BDM
Covering North Wales, Shropshire and Cheshire, I have over 30 years’ experience in financial services. I can use my knowledge on criteria and process to guide my brokers and their clients through their journey with Principality.
Geoff Edmunds - Field BDM
With over 30 years’ experience in financial services as a broker and sales manager, I work closely with my brokers in South England and have extensive knowledge of the mortgage market and housing sector. I’m passionate to use this to give first-class service to my brokers.
Georgina Myhill - Telephone BDM
In my role as a BDM for London & Country brokers, I work closely building relationships with brokers in the area to help support with any cases and requests they have. My aim is to deliver a simple hassle-free experience for my brokers and their clients.
Helene Hughes - Telephone BDM
With a wealth of underwriting knowledge and experience, I specialise in the residential, buy to let & holiday let market. I help my brokers in the East Midlands with placing new mortgage applications while working across departments to help get your clients case over the line.
James Whitford - Field BDM
Covering Yorkshire and the Humber region, I’ve worked in Financial Services and with brokers for over 10 years. With experience supporting clients, I aim to make it easy for brokers to place business with us and deliver for their clients.
Jo Silcox - Field BDM
I’ve been at Principality for over 18 years and have worked as part of the intermediary team for 2 years covering the South & West Wales area. I bring a wealth of knowledge on Principality’s products, propositions and how we can help to support buyers with their mortgage applications.
Naomi Joseph - Field BDM
I’ve been working in mortgages for 20 years, and part of Principality’s business development team for over 2 years. Having previously been a broker, I love being in a role that allows me to support brokers and their clients in North West England.
Peter Caldicott - Field BDM
I’ve worked in mortgage markets for over 20 years, and have been part of Principality Intermediaries for over 6 years covering Central England. It’s my job to add value to my networks, clubs and brokers to position Principality as their go-to lender, particularly for those complex cases.
Niki Willacott - New Build BDM
With over 25 years’ experience in the mortgage industry as a broker and mortgage advisor, I’m passionate about giving my brokers great service. My area of expertise is new build homes, so if you need any support with any new build cases, I’m happy to help.
Calum Strong - Field BDM
I've worked in the mortgage sector for several years before becoming a local business development manager across the Midlands. Previously working with both clients and brokers, I understand how I can support brokers in my region and help them place business with Principality.
Tanya Jones - Telephone BDM
I've been at Principality for over 19 years, previously part of the intermediary desk team. I work closely with brokers to support them and make placing business with us simple, while providing the best service possible for their clients.
Carly Scholes - Field BDM
I have worked in various positions across the property sector working for both firms and lenders. Using my experience working with both brokers and homebuyers, I work closely with brokers across the East of England to help support and make placing business simple.
Anouk Hammond - Telephone BDM
With over 3 years’ experience in the intermediary team with Principality, I ensure I am readily available to assist my brokers with any queries they may have.

Using my wealth of criteria and system knowledge, I am dedicated to getting cases over the line, helping to achieve the smoothest journey when placing business with the Society.
Jo Walters - Telephone BDM
I have worked for the society for over 11 years and have vast experience supporting mortgage intermediaries.

During my time at Principality, I've worked on a variety of cases for brokers and have the knowledge and experience to help support with any potential cases you might have.
Megan Thorne - Telephone BDM
I have worked in the Intermediaries team for several years and have experience supporting brokers with cases they are looking to place.

At Principality, I use my knowledge of our criteria and systems to provide a simple experience for brokers and their clients.