21 August 2020

Principality choose Vita to provide whole of the market protection for members

Principality Building Society has announced its partnership with insurance specialist firm Vita, to offer whole of market protection advice to its members.

The partnership will allow Principality’s members to seek expert protection advice from Vita’s advisers, which includes solutions to cover their mortgage, income, family and business.

Vita take into account members’ circumstances and requirements then search the market for the best solutions, before offering a tailored protection portfolio.

Vita have been offering impartial protection advice to customers for over 10 years, winning many awards along the way for their client-centric approach, most recently being acknowledged as ‘Best Protection Advisers’ in the UK at the Money Marketing Awards.

Shaun Middleton, Head of Distribution, Retail and Agencies at Principality Building Society said:

“We’re pleased to be bringing Vita on board as a protection partner, to offer impartial advice to our members and customers. As a mutual society, we believe its important to provide members with access to advice on safeguarding the future for their families and themselves, which in turn can give them some peace of mind.’’

Paul Reed, Director at Vita, said:

‘’We’re delighted to be partnering with Principality. We look forward to supporting their members by providing expert advice and sourcing market-leading insurance products, ensuring they have financial resilience against whatever life may throw at them. Both our values are very aligned in ensuring the customer is at the heart of all that we do, so this feels like a very natural fit for us.”

Published: 21/08/2020